MODNEX INTEL/KATSURA GLOBAL INTEL:"Pt. 3, BUS STRIPPING SOCIETY OF VALUATION"

MODNEX INTEL/KATSURA GLOBAL INTEL:"Pt. 3, BUS STRIPPING SOCIETY OF VALUATION" (Continued)

KATSURA STATED:

"ALSO, IF YOU'VE NOTICED OVER THE PAST 17-18 YEARS, IN PARTICULAR IN CALIFORNIA . . . THE BABY BOOMER LED BUSINESS STRATEGIES HAVE BEEN ALL ABOUT . . . 'HIGH TURNOVER, HIGH VOLUME AND LITTLE CUSTOMER RETENTION' OR ATTENTION TO 'CUSTOMER LOYALTY' . . .

. . . THIS WOULD INVOLVE PARTICIPATION IN "RELATIONAL ASPECT MARKETING" . . . BUILDING GOOD RELATIONSHIP WITH CUSTOMERS . . . SOMETHING THE BABY BOOMERS/PIRATES ARE VERY UNCOMFORTABLE WITH . . .

. . . BECAUSE IT INVOLVES A 'PIRATE' HAVING TO ALLOW HIM/HERSELF TO 'FEEL' & 'PARTICIPATE IN EMOTIONAL VULNERABILITY' . . . SOMETHING THEY ARE 'DEATHLY AFRAID OF' . . . IN ALL THEIR 'DYSFUNCTION' . . .

WHAT THE PUBLIC IS NOT BEING TOLD IS THAT 'ABOUT 20 PERCENT OF A BUSINESSES CUSTOMERS ARE REPEAT/RETURN CUSTOMERS . . . AND THEY MAKE UP FOR ABOUT 100 PERCENT OF YOUR BOTTOM LINE REVENUES'!  THESE 'RETURN/REPEAT' CUSTOMERS DO RETURN TO YOU LARGELY BECAUSE OF 'RELATIONAL ASPECT MARKETING' . . . AND DEPEND LARGELY UPON THE DEVELOPMENT AND MAINTENANCE OF A 'RELATIONSHIP'  . . . A 'COMMITTED RELATIONSHIP' . . . SOMETHING BABY BOOMER 'CAVALIER' PERSONALITIES ARE NOT VERY GOOD AT . . .

SO, WHY ARE THERE SO MANY SMALL BUSINESSES IN NEED OF SMALL BUS LOANS TO STAY ALIVE?  SIMPLY BECAUSE THESE 'PIRATE/CAVALIER' BUSINESS OWNERS, OFTEN 'LONE WOLVES' . . . ARE NOT GOOD BUSINESSPEOPLE; THEY DON'T KNOW HOW TO RELATIONAL ASPECT MARKET, DEVELOP NORMAL RELATIONSHIPS WHICH ARE COMMITTED AND LAST . . . AND THEY, THEREFORE, DON'T GET MANY, IF ANY, REPEAT CUSTOMERS . . . THAT'S WHY THEY GO FOR FULL-ON HIGH TURNOVER & BIG NUMBERS STRATEGIES ONLY . . . BUT, AGAIN, THAT'S NOT WHERE THE 'REAL MONEY' IS MADE, IS IT?  NO.  THE REAL MONEY IS MADE VIA KEEPING & RETAINING THE SAME CUSTOMERS AND BUILDING ON THEM . . . DOING SO HELPS BRING IN MORE CUSTOMERS, AS WELL.  TYPICALLY, CUSTOMERS COMFORTABLE WITH YOUR PRODUCTS & SERVICES AND YOUR RELATIONSHIP . . . WON'T TRY SOMETHING NEW . . . AND WILL BE LOYAL TO WHAT THEY LIKE . . . THEY WILL EVEN 'PAY MORE' RATHER THAN DEVIATE FROM THEIR SATISFACTION WITH YOUR GOODS, SERVICES & RELATIONSHIP . . . SO YOU CAN INCREASE YOUR PRICES, PERIODICALLY, WITH GREATER CONFIDENCE . . .

AND, NOW YOU KNOW WHY SO MANY BUSINESSES ARE STRUGGLING, BASED ON THIS INFORMATION, ALONE . . . REMEMBER ALL THE HYPE ABOUT 'THE BIG NUMBERS GAMES' OVER THE PAST 17 YEARS?  THEY HARDLY CARED ABOUT THE CUSTOMER, RIGHT?  THEY JUST WANTED THE BIG NUMBERS AND 'TRANSACTIONS' HOPING TO 'TRANSACTION' THEIR WAY TO SUCCESS.  IT DIDN'T WORK, DID IT?  BUSINESS DOESN'T LAST IF YOU BASED IT ON 'TRANSACTIONS" ALONE, AND THE BOOMER GENERATION 'DOESN'T KNOW HOW TO DO BUSINESS ANY OTHER WAY' . . ."